What exactly is a landing page? This is the webpage that you are going to send your prospects to when they click your ad. This will be the page that will prompt them to the sale.
My suggestion would be to send them to a squeeze page first, have a video, a webinar, a report or perhaps a survey that will capture their name and e-mail address, you might also want to grab their phone number so you can reach out and give them a call.
Myself I like to use my blog, this gives social proof, then have a report, survey or someway to capture their information from there. Your main focus is to get them to the money page, your offer.
This is the best way to create a follow up system, which is the most effective way of marketing. If people are not willing to give you their information chances are they are not going to hand over their credit card information to you.
Once you do get their names you will want to start creating strong relationships with your list. Like I said earlier, if you do get a phone number, pick up the phone and start a conversation with them. They are just ordinary people just like you and I. There is nothing to be afraid of. We are all brilliant human beings, part of the same universe.
Don't go into pitching your product or service with them right away, get to know them. Let them know what you are all about. Be more interested in them then you are about making money. People buy from people they know, like and trust. So start building those relationship's and start helping change the lives of those you meet one person at a time.
Ok, back to the landing page, make sure that whatever you have on your landing page is what your prospect is looking for. If your ad promised financial freedom, don't have them land on a page about weight loss. Make everything congruent. You want to layout the benefit's, let them know what is in it for them when they connect with you.
A lot of people that I talk to say that the colors on your landing page, really don't matter but I have to disagree. You don't just want a boring page, make it colorful, bright, put a picture of yourself doing what you love, or pictures of your family for this is the lifeline to money. The only one who can put this together is you, so go ahead and really take some time with this. Make this something you are proud to show off, something you will not be ashamed to show to you mother.
Remember nothing is permanent, if you don't like it, or it isn't drawing the kind of attention you are looking for, you can always change it up. You need a page that converts, once you find it, you can start driving traffic to it. This is when your business is going to go from a couple hundred to thousand of dollars a month.
Once you start thinking bigger, bigger things will start to happen. Go ahead and find other landing pages in your niche and check them out. Sign in, check out their offers, look at the pictures, the banner buttons, anything that draws your attention is what you will want to do on your own landing pages, again remember this is your lifeline to money.
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