This article is intended for small business owners or online business starters aiming at increasing website traffic and sales to their online businesses. A website or an online business thrives with the presence of people who visit and purchase products or its services. It is crucial for the business owner to create a flood of visitors to their businesses and they have to choose between free traffic or paid for traffic in achieving their goals.
Free Traffic
Free traffic is when website visitors come to a website without the website owner having to pay. This type of traffic is the best method of getting visitors to your online business and it can be good as you do not have to pay for it. There are many ways of generating free traffic like social media marketing like face book and twitter, article writing, writing website content and optimizing same content for search engines by making it keyword targeted and more relevant to your niche and topic, commenting in forums by using your uniform resource locator in signatures, video marketing and visit Yahoo answers- It's a where people post questions about problems and looking for solutions. What you can do is answer as much questions as you can. Do give a lot of value and insight on your answers and leave your website address as a link. If people like what you have written they may visit your website through your profile and with these traffic building methods you can start to wonder if free traffic is better than paid traffic for your online business.
Paid Traffic
Paid Traffic methods are quick in generating revenue if used the right way. Paid traffic for online business consists of highly targeted visitors and may increase your sales as it's found from people looking for the exact product you are selling. For example Google's PPC traffic is made up of people who search for the type of products you sell and in most cases it's called highly targeted traffic. A website owner may get results quicker with the right type of paid advertising as compared to free traffic (organic traffic) which can take longer for a business to get the inflow of buyers from the search engines. Paid traffic costs money but a return on investments is often impressive and outweighs the initial amount invested. There are a few methods getting traffic to your online business by paying like banner advertising, pay per view e.g. http://www.trafficvance.com, media buying e.g. http://www.tribalfusion.com and for Pay per Text paid traffic type in intext on your browser. Paid method is a good way of creating website traffic because online businesses get highly targeted traffic through the keywords used in their ad copies. Converting the traffic into sales can be easily achieved as the visitors arrive to your website already looking for the service you are offering. In this case you can make money with just a little number of daily web visitors
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