Website building is a complex process that includes a large gamut of inputs. One important aspect during the process is to develop web pages focused on each target keyword you have for your business.
What was once upon a time accomplished by "gateway pages" today involves the risk of search engine penalty because they would be too similar to one another. Instead, it is better to focus on developing many web pages on a certain keyword or key phrase during the initial website building process, to ensure high ranking on search pages.
Find The Right Keywords/Keyword Phrases
One of the most critical aspects of website building is identifying the right keywords. This would be what would make your business visible on the Internet and also attract the right traffic to your website. If you do not choose right, you will end up pulling in the wrong crowd or worse, not pulling in anybody, and your business will suffer.
Use - wherever possible - free resources available on the Internet, which are quite good. For keywords, you could use Wordtracker (www.wordtracker.com), which is helpful for finding the best keywords or keyword phrase for a particular business. You also have the paid service offered by Google (google.com/insights/search/), which is another excellent resource which you can use in your website building process.
Use as many pages as you need, but have each one SEO-ed (search engine optimized) so you will attract targeted traffic. The better the pages are optimized, the higher ranking your website will be, the more traffic you will attract and the higher your profits will be.
Website Building And Search Engine Optimization
These two aspects look like they are two different entities, but they aren't. They actually are two facets of one major task, i.e. making the website visible to the target audience. You could use tools such as WebPosition (webposition.com) to help you in the task and finetune aspects that would have escaped your attention at the time of website building. This software program offers another invaluable tool - Page Critic - which would analyze each page and suggest what changes you could incorporate to ensure that each page is SEO finetuned to perfection.
There is one exceptional resource - SEOToolSet (http://www.seotoolset.com/?wwtc=01seotoolset) - with which you can do plenty on the SEO aspect.
Advice: SEO is not only a very complex function, but also one that requires constant follow-up, analysis and tweaking. This is why this aspect is best outsourced not only at the time of website building, but afterwards as well.
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